If you are looking to market something online it is vital that you build a relationship with your niche. A niche market is a focused targetable portion (subset) of a market. What you’ll want to do is focus on providing a product or service, or solving a problem for a particular group, that is not being addressed in the mainstream.
But the first thing you have to do, is build a relationship with your niche.
There are many ways to do this, and it’s not that difficult. Once you know the secret to building a relationship with your targeted niche market, it’s quite easy, and will only take a short period of time, on a regular scheduled basis, to keep things going. (For instance, it will take you about an hour each day, or ½ hour twice a day, or maybe 2 hours every 3 days. But you must be consistent. More about this later...)
Here are some fun and easy ways to build a relationship with your target niche.
· Join forums. Sign up for forums that discuss the topics that interest you, or forum discussions that have interest in the things you are selling.
· Create Link Backs on your blog. If you read an article or enter a discussion in a forum that relates to what you have to offer, create a Link Back between that article and your blog. Mention it on your blog, giving it acknowledgment as an article of value, and you have quickly begun to build a relationship with the author!
· Create an email that you can check regularly, and give this email address to your customers. Let them know that they can contact you for questions and comments on your offer. But make sure you check this email everyday or so, to reply to them! (I mentioned this consistency a few paragraphs back.)
· Sign up for Google Voice Mail or a toll-free message number, so that customers can leave a message or call you with their concerns. The main line is KEEP IN TOUCH.
· Make your ad copy enticing and inviting. Remember that Customer Service can come alive on the Internet if you put your personality in your ad copy, reassuring customers that you will provide customer service for them. Take the “fear” and the risk out of doing business online. Offer a risk-free guarantee.
With these easy techniques, you will be able to build a good relationship with you niche, provide them with a helpful, beneficial product or service, and solve some problem with your product or service. That way, You’ll get sales and keep your customers coming back and referring others!
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